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Combined text and photo warnings
Proposals by David Byrne, EU Commissioner for Health and Consumer Protection for combined text and photo warnings which Member States may voluntarily put on cigarette packages.
The illustraded telephone number is purely fictive and shall be replaced by the official ones that will be in use in each Member States.

The photographs, images and textual illustrations contained in this document have been developed for use on tobacco product packages in accordance with the Commission Decision of 5 September 2003 on the use of colour photographs or other illustrations as health warnings on tobacco packages (2003/641/EC). All other uses are subject to the permission of the European Commission.

http://ec.europa.eu/health/ph_determinants/life_style/Tobacco/Documents/it_pictures.pdf